INDUSTRY
Maritime recruitment and cruise-ship careers
SERVICES DELIVERED
Web Design & Development; SEO, GEO and AI Visibility; Website Optimisation; Recruitment Systems
Shosholoza Ocean Academy
A Recruitment Platform Built for High-Volume Cruise Careers
A continually optimised recruitment platform that connects South African candidates with international cruise career opportunities.
TL;DR
A recruitment platform built for scale.
CORE PROBLEM
Shosholoza Ocean Academy needed a trusted recruitment platform capable of serving a very large South African candidate audience while supporting the operational and compliance demands of international cruise recruitment. The organisation approached TeamTony to make vacancies, eligibility requirements and application steps easier to understand, improve candidate self-qualification and create a more scalable digital recruitment journey.
SOLUTION
TeamTony built and continually optimised a responsive recruitment platform structured around career departments, vacancies, eligibility information and clear application pathways. Custom mobile layouts, structured forms, supporting-document collection, SEO-ready content and analytics help candidates find relevant cruise-career information and move into the external application process with greater clarity.
AGENCY ROLE
TeamTony planned the candidate journey and information architecture, structured the department and vacancy content, designed and developed the responsive Wix website and created custom mobile layouts. We built the recruitment forms and data workflows, incorporated medical and disclosure guidance, supported secure collection of candidate information and documents, implemented analytics and search foundations, and continue to manage updates and optimisation in collaboration with Out Of Office Online.
MAIN IMPACT
The platform has supported recruitment demand at substantial scale. From July 2025 to July 2026, it generated more than 1.3 million page views, more than 372,000 sessions and 307,291 tracked application-intent events. Compared with the preceding annual period, users increased by 60%, sessions by 59%, engaged sessions by 86% and page views by 134%. The client praised the team’s patience, support, professionalism and ability to deliver intricate features seamlessly.
MEASURED IMPACT
Recruitment demand at meaningful scale.
From July 2025 to July 2026, the recruitment platform generated more than 1.3 million page views, more than 372,000 sessions, more than 303,000 engaged sessions and 307,291 tracked application-intent events. Users increased by 60%, engaged sessions by 86%, organic traffic by 74% and average engagement time per session by 129%, demonstrating the scale and effectiveness of the structured candidate journey.
+60%
Increase in users
+59%
Increase in sessions
+86%
Increase in engaged sessions
+134%
Increase in page views
Analytics sources: Google Analytics 4 and tracked vacancy and application-intent events. Reporting period: July 2025 to July 2026 compared with July 2024 to July 2025.
FURTHER EVIDENCE
The client praised TeamTony and Out Of Office Online for patience, support, professionalism and the seamless delivery of intricate features. Continuous optimisation has allowed the platform to remain clear and usable as recruitment demand and vacancy information scale, proving that thoughtful structure can support both a large candidate audience and the recruitment team behind it.
OUR APPROACH
A candidate journey designed to scale.
We approached the platform as both a candidate experience and a measurable recruitment-intent system. TeamTony structured departments, vacancies, eligibility information and application guidance before designing and developing the responsive recruitment website and data workflows. Custom mobile layouts, structured forms, medical and disclosure guidance, document collection, analytics, ongoing website optimisation and SEO, GEO and AI visibility were integrated to support a large and frequently changing candidate journey.
GALLERY
Inside the candidate journey.
KEY FINDINGS
What made the recruitment journey scale.
These findings reflect what TeamTony learned from operating a high-volume recruitment platform and how structure, eligibility content and measurement affect candidate quality.
01
Recruitment websites must help candidates self-qualify
Clear eligibility requirements reduce unsuitable applications and help serious candidates understand what is required before entering the formal process.
02
Department structure supports scale
Grouping vacancies and guidance by career area makes a large opportunity set easier to navigate and reduces cognitive load for mobile users.
03
Application intent should be measured
Tracking category and vacancy actions reveals where candidate demand is concentrated, creating a more useful view than total traffic alone.
04
Continuous optimisation is operational support
Recruitment content changes frequently. Ongoing updates, analytics and refinement are essential to keep the candidate journey accurate, searchable and manageable at scale.
CLIENT FEEDBACK
A recruitment platform delivered with patience and precision.
Out Of Office and TeamTony played a very important role in developing our advanced recruitment website and incorporating intricate features seamlessly. Their patience, support, professionalism and dedication set a high standard in the digital marketing industry.
Ju-Mari
Marketing Manager
Shosholoza Ocean Academy